Case Study: Finca Flichman – From WordPress Sluggishness to Next.js Power
The Challenge
Finca Flichman, an internationally renowned winery, relied on a website built with WordPress. As the brand grew, the site faced critical challenges:
- Performance Issues: Slow load times negatively impacting user experience.
- Limited Scalability: Difficulty maintaining an agile website during traffic peaks in seasonal campaigns.
- Complex Maintenance: Constant reliance on plugin security updates and the rigidity of the WordPress structure.
The Solution: Migration to a Modern Architecture with Next.js
At Lykos, we designed a comprehensive migration strategy, transitioning Flichman's digital presence to an architecture based on Next.js, leveraging the latest web development technologies:
- High-Performance Rendering: We implemented a combination of Server-Side Rendering (SSR) and Static Site Generation (SSG) to ensure content reaches the user instantly.
- Tailwind CSS Design: We redesigned the user experience (UX) focusing on speed and fluidity, using a modern, lightweight design stack.
- Advanced Technical SEO: By migrating to a clean component structure and native code, we eliminated unnecessary third-party code, allowing Google to index the site with complete precision.
Results
A year after the migration we measured it properly: we restored the original WordPress from its backup, brought it up in Docker and ran it through Lighthouse against the current site. These are the numbers, median of three runs on the mobile profile:
| Metric | WordPress | Next.js | Improvement |
|---|---|---|---|
| First Contentful Paint | 3,003 ms | 1,351 ms | −55% |
| Speed Index | 3,003 ms | 1,630 ms | −46% |
| Server response time | 105 ms | 7 ms | −93% |
| CSS transferred | 93 KB in 16 files | 13 KB in 6 | −86% |
| Third-party requests | 10 | 0 | −100% |
| SEO (Lighthouse) | 92 | 100 | |
| Best practices | 77 | 100 |
The full methodology, a breakdown of what each version loaded and the charts are in the long-form analysis: We Measured the Finca Flichman Migration.
Conclusion
The migration was not just a technical change but a strategic business improvement. Finca Flichman now possesses a robust, secure, and scalable platform that not only enhances brand perception but also directly impacts commercial results.